LOGO, BRAND IDENTITY, WEBSITE
Upon acquiring the company, the owner of Global Patent Group recognized the need for a comprehensive rebranding effort to better connect with their target market of scientists in the biotechnology, chemistry, environmental, and pharmaceutical sectors. The inherited brand was uninspired and generic, failing to resonate with the target audience and portray the services in an accurate light.
To address this, we embarked on a full visual rebrand to develop a brand identity that not only reflects the technical expertise of the firm, but also positions them as a leader in patent law within these specialized fields. We created a visually compelling brand aesthetic infused with deep meaning and purpose, ensuring that it appeals directly to the hardworking, well-educated scientists seeking their services.
The result was a revitalized brand that is modern and engaging while communicating authority and trust in the complex world of patent law.
THE LOGO
Layered with depth through thoughtful composition, the Global Patent Group logo suite finds balance between modern innovation and clean minimalism, rooted in science through geometric structure.
Our brand mark has been composed utilizing the letters g and p, interlocking to create a simple shape reminiscent of the double helix, building blocks of living cells. Each element works together to create a bespoke mark that forms a strong connection to it’s namesake, while providing a simple and science-forward presentation. Visual depth and movement has been created through minimalist gradient use.
COMPOSITION BREAKDOWN:
THE BRAND IN PRACTICE
